SAPTHAGIRI NPS UNIVERSITY

COURSE MATRIX – BBA IN DIGITAL MARKETING

Semester 1

Sl. No

Course Code

Course Title

Course Type

L

P

C

1

24BBADM101

Language 1

AECC

3

0

3

2

24BBADM102

Language 2

AECC

3

0

3

3

24BBADM103

Principles and Practices of Management

DSC

3

0

3

4

24BBADM104

Fundamentals  of Accounting & Tally

DSC

2

2

3

5

24BBADM105

Marketing Management

DSC

3

0

3

6

24BBADM106

Organisational Behaviour

DSC

3

0

3

7

24BBADM107

Digital Fluency

OEC

1

2

2

  

Total Credits

 

 

 

20

 Semester 2

Sl.No

Course Code

Course Title

Course Type

L

P

C

1

24BBADM201

Language 1

AECC

3

0

3

2

24BBADM202

Language 2

AECC

3

0

3

3

24BBADM203

Economics for Managers

DSC

3

0

3

4

24BBADM204

Financial Management

DSC

4

0

4

5

24BBADM204

Quantitative Techniques

DSC

2

2

3

6

24BBADM205

Data Analytics with Excel

DSC

1

4

3

7

24BBADM206

Environmental Studies

DSC

1

0

1

  

Total Credits

 

 

 

20

Semester 3

Sl.no

Course Code

Course

Course Type

L

P

C

1

24BBADM301

Methods and Techniques of Costing

DSC

3

0

3

2

24BBADM302

Corporate Accounting

DSC

3

0

3

3

24BBADM303

Production and Operations Management

DSC

3

0

3

4

24BBADM304

Business English

DSC

2

2

3

5

24BBADM305

Business Communication

DSC

1

0

1

6

24BBADM306

Fundamentals of Digital Marketing

DSE

3

0

3

7

24BBADM307

Content and Technical Writing

DSE

2

2

3

8

24BBADM308

Indian Constitution

FC

1

0

1

  

Total Credits

 

 

 

20

 Semester 4

Sl.no

Course Code

Course

Course Type

L

P

C

1

24BBADM401

Business Ethics and Corporate Governance 

DSC

3

0

3

2

24BBADM402

Direct Tax

DSC

3

0

3

3

24BBADM403

Business Law

DSC

3

0

3

4

24BBADM404

Block Chain in Fintech

DSC

2

2

3

5

24BBADM405

Web Planning, SEO and SEM 

DSE

2

2

3

6

24BBADM406

Gamification in Marketing and SAAS 

DSE

2

2

3

7

24BBADM407

Internship

 

0

0

2

  

Total Credits

 

 

 

20

 Semester 5

Sl.no

Course Code

Course

Course Type

L

P

C

1

24BBADM501

Entrepreneurship and Venture Creation

DSC

3

0

3

2

24BBADM502

Research Methodology

DSC

3

0

3

3

24BBADM503

Indirect Tax

DSC

3

0

3

4

24BBADM504

Design Thinking

DSC

1

2

2

5

24BBADM505

Personal Finance Planning

DSC

3

0

3

6

24BBADM506

Google Analytics and Webmaster Tools 

DSE

2

2

3

7

24BBADM507

Digital and Social Media Marketing

DSE

2

2

3

  

Total Credits

 

 

 

20

Semester 6

Sl.no

Course Code

Course

Course Type

L

P

C

1

24BBADM601

Management Accounting

DSC

3

0

3

2

24BBADM602

Strategic Management

DSC

3

0

3

3

24BBADM603

Digital Marketing

DSC

2

2

3

3

24BBADM604

Major Project

 

0

0

8

4

24BBADM605

MOOC/NPTEL/SWAYAM

SSC

3

0

3

  

Total Credits

 

 

 

20