School of Management Studies
1st Semester
I sem | MBA (Marketing) | L | P | Credits |
24MBAMK101 | Communication & interpersonal skills for Professionals | 3 | 0 | 3 |
24MBAMK102 | Economic Analysis for Business decisions | 3 | 0 | 3 |
24MBAMK103 | Statistics for Business Decisions | 3 | 2 | 4 |
24MBAMK104 | Fundamentals of Financial Accounting for Managers | 3 | 0 | 3 |
24MBAMK105 | Consumer Behavior & Neuro Marketing | 2 | 2 | 3 |
24MBAMK106 | Customer Value creation and Innovation | 3 | 0 | 3 |
24MBAMK107 | Nurturing and Managing Brand Equity | 3 | 0 | 3 |
24MBAMK109 | Management Process & Organizational Behavior | 3 | 0 | 3 |
24MBAMK110 | Advanced Data analysis for Managers | 3 | 0 | 3 |
24MBAMK111 | Public Speaking | 1 | 0 | 1 |
Total:29 | ||||
2nd Semester
2nd Sem | MBA (Marketing) | L | P | Credits |
24MBAMK201 | Operations & Supply chain Management | 3 | 0 | 3 |
24MBAMK202 | Financial Management | 3 | 0 | 3 |
24MBAMK203 | Introduction to Business Analytics | 3 | 2 | 4 |
24MBAMK204 | Strategic Marketing & sustainable growth | 3 | 0 | 3 |
24MBAMK205 | Services Management & Customer Experience Management | 3 | 0 | 3 |
24MBAMK206 | Digital Marketing & Digital Ecosystems | 2 | 2 | 3 |
24MBAMK207 | Marketing Theory & Practice | 3 | 0 | 3 |
24MBAMK208 | Corporate Finance | 3 | 0 | 3 |
24MBAMK209 | Human Resource Management | 3 | 0 | 3 |
Total : 28 | ||||
3rd Semester
III sem | MBA (Marketing) | L | P | Credits |
24MBAMK301 | Summer Internship Project |
|
| 4 |
24MBAMK302 | Legal Aspects of Business | 2 | 0 | 2 |
24MBAMK303 | Strategic Management for sustainable growth | 3 | 0 | 3 |
24MBAMK304 | Business Research Methods | 3 | 0 | 3 |
24MBAMK305 | Ethical Values for Business | 3 | 0 | 3 |
24MBAMK306 | Macroeconomic Environment & Policy | 3 | 0 | 3 |
24MBAMK307 | Marketing Analytics & Models | 2 | 2 | 3 |
24MBAMK308 | Advertising & Brand Equity | 2 | 2 | 3 |
24MBAMK309 | Luxury Marketing: Across the Pyramid Approach | 3 | 0 | 3 |
Total : 27
4th Semester
IV sem | MBA (Marketing) | L | P | Credits |
24MBAMK401 | Emerging Technology & Innovation | 3 | 2 | 4 |
24MBAMK402 | NPTEL/ MOOC & seminar | 3 | 0 | 3 |
24MBAMK403 | Social Outreach Activity | 0 | 2 | 2 |
24MBAMK404 | Management Accounting | 4 | 0 | 4 |
24MBAMK405 | Major Project |
|
| 8 |
Total : 21