I Semester

MBA (Marketing Management)

L

P

Credits

24MBAMM101

Economic Analysis for Business Decisions

3

0

3

24MBAMM102

Statistics for Business Decisions

3

2

4

24MBAMM103

Fundamentals of Financial Accounting for Managers

2

2

3

24MBAMM104

Management Process and Organizational Behavior

3

0

3

24MBAMM105

Advanced Data Analysis for Managers

2

2

3

24MBAMM106

Public Speaking in Contemporary Issues in Business

1

2

2

24MBAMM107

Consumer Behavior and Neuro Marketing

3

0

3

24MBAMM108

Customer Value Creation and Innovation

3

0

3

24MBAMM109

Nurturing and Managing Brand Equity

3

0

3

Total :27

II Semester

MBA (Marketing Management)

L

P

Credits

24MBAMM201

Marketing Theory and Practice

2

0

2

24MBAMM202

Financial Management

3

0

3

24MBAMM203

Business Research Methods

2

2

3

24MBAMM204

Fundamentals of Business Analytics

3

2

4

24MBAMM205

International Business

3

0

3

24MBAMM206

Fundamentals of Operations & Supply Chain Management

3

0

3

24MBAMM207

Strategic Marketing and Sustainable Growth

3

0

3

24MBAMM208

Services Management and Customer Experience Management

2

2

3

24MBAMM209

Digital Marketing and Digital Ecosystems

2

2

3

Total: 27

III Semester

MBA (Marketing Management)

L

P

Credits

24MBAMM301

Legal Aspects of Business

2

0

2

24MBAMM302

Strategic Management for Sustainable Growth

3

0

3

24MBAMM303

Human Resource Management

3

0

3

24MBAMM304

Ethical Values for Business

3

0

3

24MBAMM305

Macroeconomic Environment and Policy

3

0

3

24MBAMM306

Marketing Analytics and Models

2

2

3

24MBAMM307

Advertising and Brand Equity

3

0

3

24MBAMM308

Luxury Marketing

3

0

3

24MBAMM309

Summer Internship Project

4

Total:27

IV Semester

MBA (Marketing Management)

L

P

Credits

24MBAMM401

Emerging Technology and Innovation

3

0

3

24MBAMM402

NPTEL/MOOC and Seminar

2

2

3

24MBAMM403

Social Outreach Activity

0

2

1

24MBAMM404

Management Accounting

4

0

4

24MBAMM405

Major Project

8

Total:19